Dave Kendrick.Com » Search Engine Optimization

Search Engine Optimization Strategy

admin — Tue, 04 May 2010 02:34:57 +0000

Your search engine optimization strategy needs to be something that is carefully planned, tracked and tweaked. You can potentially get thousands, if not millions, of visitors to your website through search engines so it makes sense to spend a good amount of time planning your SEO strategy.

Over time your search engine optimization strategy will probably change (it should!) to keep up with changing trends, new techniques and the results you are achieving. You should be constantly monitoring the effects of each strategy on your site and working out which ones are bringing you the most visitors.

PPC or no PPC?

Although considered separate to an SEO strategy, PPC is something you should consider. I don’t recommend using it for a new site, but I do suggest experimenting with it after your site has been designed and built the way you want it to be.

Backlinks

You need backlinks to rank high in the search engines. You should hire a dedicated link builder to constantly build links for you everyday. The best links are ones from quality related sites. Try to stay away from “low quality” links from unrelated sites or from general link directories.

Social Networking

Social networking is becoming bigger everyday and you are missing the boat if you aren’t already on board! It is a broad spectrum and covers such things as Facebook and Myspace marketing, Squidoo, Forums, Bookmarking and more. It is extremely powerful and as such, social network marketing should be high on your list of priorities.

On Page SEO

On page SEO refers to your title tag, your article titles, navigation, link text and general page structure. If your on page SEO is good then search engines can crawl your site easier and thus you will have more pages indexed. It also usually means your users will be able to navigate your site easily resulting in a very good experience.

These are the basic building blocks of SEO. The above 4 strategies alone can make up your entire traffic generation plan. As you can see, SEO strategies need not be overly complicated to be effective.

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Search Engine Optimization And Article Marketing

Guest Author — Mon, 19 Apr 2010 01:04:30 +0000

SEO and link building are almost synonymous and one of the easiest and most affordable ways to get those all important links is with article marketing. I know what some of you are thinking: I hate to write articles! If that’s you then outsource them, it can be as little as $5. Articles are good for some things (like SEO) but not for others and that’s what you are going learn in this article.You can also learn seo here.

First let’s look at what article marketing is not good for. You may have read that articles submited to directories will bring you plenty of traffic on thier own. This might happen once in a while but as a general rule and from my own experience this is not the case.

I have submitted many articles on many different subjects to the top directories and havn’t seen any decent traffic from those efforts. You may also have heard that people will use your articles on thier site and you will get visitors from there. I have not found this to be a significant source of traffic either.

Maybe in the past these things may have been true but not in the present. All the best directories have an abundace of great articles on just about every subject so your article being found and used is about like the chances of finding a needle in a hay stack.

But don’t let this stop you from using articles because you can still get great SEO benefit from them. With the current state of affairs online your best bet is to use article marketing for back-links. You can use the authors resource box to give your web site anchor text links from these authority sites which is the best way to get ranked high in the SERPs.

Getting back-links to your web site can take a lot of time, money or both. But with article marketing you can get an unlimited number of these links to you site for little or no money and, if you do it the right way, for very little investment of your time as well.

For this to work you are going to need to get a lot of articles out there though. In order to get a lot of articles out there without spending too much time you will need to use either a web based or desktop program. There are many options here that will submit your articles for you. Some will submit them to the top article directories while other will post them to blogs.

The best of these applications will even give you many variations of your article through a process called spinning which will make your links even more valuable. If you have the money and feel your time is your most valuable asset you can also use a service to manually submit your articles for you.

If on the other hand you have more time than money then one of the programs mentioned above will be your best bet since it will be a one time cost or a low monthly fee.

In closing article marketing is great for SEO but you will not get much traffic from the articles themselves. But by using one of the progams mentioned above or a submission service you can give your web site hundereds of quality one way anchor text links each and every month.

Follow this course of action and you will soon see your site at the top of the SERPs even if you are targeting a competitive keyword.If you need more seo help check out that link.

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Creating And Planning A Search Engine Friendly Web Site

Guest Author — Fri, 09 Apr 2010 22:26:14 +0000

This article gives you a look at the creating and planning of a search-engine friendly web site to achieve the best SEO effects. It doesn’t matter what niche or industry you work in or whichever services & products you supply, you need to maintain an attractive and simple to use web site with good content.If you are in business online you need to learn SEO here.

Once you have chosen the keywords you intend to target for your site you will want to make sure to have those keywords in you title, meta description and headlines. This goes for each page of your site. Now let’s take a look at creating the content that will be published to your site.

When you take unique content and add in relevant additional keywords you get SEO success. Google loves to see other relevant keywords, aka LSI keywords, in your content. And the Google Adwords keyword tool is the place to find as many of them as you will need. You’ll want to have several of these related keywords spread throughout your articles for best results.

Some final thoughts on content creation here. Your content needs to be unique and natural. At one time webmasters could “stuff” their sites with the keywords that they wanted to rank for and it would work, not today. These days not only does it not work but it’s likely to do just the opposite, possibly even getting you site de-indexed, so don’t do it. Another reason not to create content of this type is because it is not appealing to your visitors. If your visitors don’t find the content on your site readable they’re going to hit the back button and be gone. If your visitors don’t stay on your site what good is it to get the traffic to begin with?

If creating all this content seems a bit overwhelming for you don’t worry. This can easily be handled by a ghost writer and it doesn’t have to cost you a fortune either. There are plenty of places on the internet where you can outsource your content creation for as little as $5 an article. Whenever outsourcing content though, be sure to proof the copy to make sure it is up to snuff as far as quality goes.

Lastly make sure that your web site is easy to use by both visitors and the search engines. For your visitors make sure that navigating your site is easy and uncomplicated. There is nothing that will make a person leave your site faster than not being able to quickly and easily find what it is they are looking for.

An XML site-map will do the trick for the search engines. This will show them your entire site in one file. There are several sites that will build an XML site-map for your web site and it won’t cost you a dime.

To recap you need to put your main keywords in you title tag, description tag as well as your headlines. Use related, relevant keywords throughout your content. Have unique content that the search engines love and your visitors will find useful. Keep the navigation of site site visitor friendly and include an XML site-map for Google and the other major search engines. By following the principles laid out here your site will be successful and hopefully profitable as well. Go to this page now if you need more SEO help.

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Quick and Dirty Search Engine Optimization Tutorial

admin — Tue, 23 Feb 2010 02:53:42 +0000

Getting your website to the top of the search engines is crucial for a thriving online business. Unfortunately, very few people really know how to do this. In this tutorial, you’ll get a “crash course” in what to do to get your website to rank highly. We’ll cover all the basics in an easy to understand manner so you can apply what you learned right away.

Keyword Research

Keywords are the words that your user types into Google to try and search for websites. What keywords do you want to rank highly for? It’s important to choose what keywords you want to rank for before you start optimizing your site.

See how much volume keywords get using the Google Keyword Tool.

Optimize Your Title Tag

The next step is to optimize the title tag on your website. The title tag goes between the head tags and looks like this:

Your Title Here

Make sure your main keyword appears once or twice in the title. If you have a secondary keyword, put both of them in the title. Don’t have any keyword more than twice.

Optimize Your Site

There are many other factors that are important for on-site optimization. Two of the big ones are your header tags and your keyword density.

Use

for your headers. In between them, make sure you mention your keyword at least once.

Use your keyword often in your text, but don’t make it sound weird to do so.

These two factors have an influence on Google, but not nearly to the same degree as before simply because people abused the system.

Get Quality Backlinks

The next step is to get good backlinks from sites that are related to yours. There are many ways to do this. Here are some of them:

•   Submit free press releases
•   Offer to write articles for other sites in exchange for a back link
•   Pay for it
•   Submit your site to directories
•   Link to them and ask them to link back
•   Post comments on related blogs
•   Etc

Be creative. Come up with ways to get back backlinks to your site.

Optimize Your Anchor Text

If you can, ask the website owners who’re linking to you to create their link with good anchor text. A good anchor text is a link that has your keyword in it, rather than just click here.

For example, if you’re selling woodworking workshops:

Bad: Click Here To learn About Woodworking Workshops

Good: Click This Link to Learn About Woodworking Workshops

Where = The Link Text

Wrapping it Up**

If you select your keywords carefully, optimize your title, your h1 tags and your keyword density, get quality backlinks and optimize your anchor text, you’ll be far, far ahead of your competition.

In fact, you now know more about how to get your website to rank well in the search engines than most webmasters on the internet. Now it’s time to put this knowledge to use and really see the results. What you learned here can literally double your business overnight.